The set of processes and technologies that convert raw data into meaningful information to drive profitable action in businesses is known as Business intelligence Analysis. As software or service, BI analysis transforms data into actionable intelligence and knowledge through use of data analytics, data visualization and data modeling techniques and technologies.
As the professionals in BI analysis, we discover areas of revenue loss and identify opportunities to increase profit. We mine complex data using BI software and tools, compare data to competitors and industry trends and create visualizations that communicate findings to others in the organization. Through this we boost marketing departments, managers and executives in data-driven decision making that may directly modernize and improve the processes in the organization.